Kendal Calling came to us with the brief to tighten up bar requirements and also consult with the rethinking of the bars layouts on site. With its diverse group of consumers, we wanted to ensure all areas of the show had a drinks offering to suit, whilst maintaining a sensible spend on operations.
We operated all 25 bars for the festival in 2018 and made sure the mix of service bars and brand assets were incorporated into the event to the correct level and staffed accordingly with a varied product range across the site.
We brought our own finish to the look and feel of the bars design to make sure it was at the same level of detail and production as the festival is focussed on. We were pleased to exceed revenue targets set in our first year of working with Kendal Calling, whilst maintaining value for money with retail prices and the range of offering at the event.